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Digital Direct-to-Consumer Advertising: A Perfect Storm of Rapid Evolution and Stagnant Regulation: Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters"

The adoption and use of digital forms of direct-to-consumer advertising (also known as "eDTCA") is on the rise. At the same time, the universe of eDTCA is expanding, as technology on Internet-based platforms continues to evolve, from static websites, to social media, and nearly ubiquitous...

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Dades bibliogràfiques
Publicat a:Int J Health Policy Manag
Autor principal: Mackey, Tim K.
Format: Artigo
Idioma:Inglês
Publicat: Kerman University of Medical Sciences 2016
Matèries:
Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC4818994/
https://ncbi.nlm.nih.gov/pubmed/27239871
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.15171/ijhpm.2016.11
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