Loading...
Brand Suicide? Memory and Liking of Negative Brand Names
Negative brand names are surprisingly common in the marketplace (e.g., Poison perfume; Hell pizza, and Monster energy drink), yet their effects on consumer behavior are currently unknown. Three studies investigated the effects of negative brand name valence on brand name memory and liking of a brand...
Na minha lista:
| Udgivet i: | PLoS One |
|---|---|
| Main Authors: | , , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Public Library of Science
2016
|
| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4811583/ https://ncbi.nlm.nih.gov/pubmed/27023872 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0151628 |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|