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Key drivers of airline loyalty
This study investigates drivers of airline loyalty. It contributes to the body of knowledge in the area by investigating loyalty for a number of a priori market segments identified by airline management and by using a method which accounts for the multi-step nature of the airline choice process. The...
में बचाया:
| में प्रकाशित: | Tour Manag |
|---|---|
| मुख्य लेखकों: | , , , |
| स्वरूप: | Artigo |
| भाषा: | Inglês |
| प्रकाशित: |
Elsevier Ltd
2011
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| विषय: | |
| ऑनलाइन पहुंच: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4802509/ https://ncbi.nlm.nih.gov/pubmed/27064618 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.tourman.2010.08.014 |
| टैग : |
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