Future Challenges and Opportunities in Online Prescription Drug Promotion Research: Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters"

Despite increased availability of online promotional tools for prescription drug marketers, evidence on online prescription drug promotion is far from settled or conclusive. We highlight ways in which online prescription drug promotion is similar to conventional broadcast and print advertising and w...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
הוצא לאור ב:Int J Health Policy Manag
Main Authors: Southwell, Brian G., Rupert, Douglas J.
פורמט: Artigo
שפה:Inglês
יצא לאור: Kerman University of Medical Sciences 2016
נושאים:
Commentary
גישה מקוונת:https://ncbi.nlm.nih.gov/pmc/articles/PMC4770931/
https://ncbi.nlm.nih.gov/pubmed/26927597
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.15171/ijhpm.2016.05
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