Future Challenges and Opportunities in Online Prescription Drug Promotion Research: Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters"

Despite increased availability of online promotional tools for prescription drug marketers, evidence on online prescription drug promotion is far from settled or conclusive. We highlight ways in which online prescription drug promotion is similar to conventional broadcast and print advertising and w...

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Detalhes bibliográficos
Publicado no:Int J Health Policy Manag
Principais autores: Southwell, Brian G., Rupert, Douglas J.
Formato: Artigo
Idioma:Inglês
Publicado em: Kerman University of Medical Sciences 2016
Assuntos:
Commentary
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4770931/
https://ncbi.nlm.nih.gov/pubmed/26927597
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.15171/ijhpm.2016.05
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