Future Challenges and Opportunities in Online Prescription Drug Promotion Research: Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters"

Despite increased availability of online promotional tools for prescription drug marketers, evidence on online prescription drug promotion is far from settled or conclusive. We highlight ways in which online prescription drug promotion is similar to conventional broadcast and print advertising and w...

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Enregistré dans:
Détails bibliographiques
Publié dans:Int J Health Policy Manag
Auteurs principaux: Southwell, Brian G., Rupert, Douglas J.
Format: Artigo
Langue:Inglês
Publié: Kerman University of Medical Sciences 2016
Sujets:
Commentary
Accès en ligne:https://ncbi.nlm.nih.gov/pmc/articles/PMC4770931/
https://ncbi.nlm.nih.gov/pubmed/26927597
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.15171/ijhpm.2016.05
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