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Future Challenges and Opportunities in Online Prescription Drug Promotion Research: Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters"
Despite increased availability of online promotional tools for prescription drug marketers, evidence on online prescription drug promotion is far from settled or conclusive. We highlight ways in which online prescription drug promotion is similar to conventional broadcast and print advertising and w...
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| Published in: | Int J Health Policy Manag |
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| Main Authors: | , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
Kerman University of Medical Sciences
2016
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| Subjects: | |
| Online Access: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4770931/ https://ncbi.nlm.nih.gov/pubmed/26927597 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.15171/ijhpm.2016.05 |
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