Future Challenges and Opportunities in Online Prescription Drug Promotion Research: Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters"

Despite increased availability of online promotional tools for prescription drug marketers, evidence on online prescription drug promotion is far from settled or conclusive. We highlight ways in which online prescription drug promotion is similar to conventional broadcast and print advertising and w...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Int J Health Policy Manag
Hauptverfasser: Southwell, Brian G., Rupert, Douglas J.
Format: Artigo
Sprache:Inglês
Veröffentlicht: Kerman University of Medical Sciences 2016
Schlagworte:
Commentary
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4770931/
https://ncbi.nlm.nih.gov/pubmed/26927597
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.15171/ijhpm.2016.05
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!

Ähnliche Einträge