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“Gone are the days of mass-media marketing plans and short term customer relationships”: tobacco industry direct mail and database marketing strategies
BACKGROUND: As limitations on traditional marketing tactics and scrutiny by tobacco control have increased, the tobacco industry has benefited from direct mail marketing which transmits marketing messages directly to carefully targeted consumers utilising extensive custom consumer databases. However...
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| Publicat a: | Tob Control |
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| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
2015
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4740275/ https://ncbi.nlm.nih.gov/pubmed/26243810 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2015-052314 |
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