Functional brain imaging predicts public health campaign success

Mass media can powerfully affect health decision-making. Pre-testing through focus groups or surveys is a standard, though inconsistent, predictor of effectiveness. Converging evidence demonstrates that activity within brain systems associated with self-related processing can predict individual beha...

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Detalhes bibliográficos
Publicado no:Soc Cogn Affect Neurosci
Main Authors: Falk, Emily B., O’Donnell, Matthew Brook, Tompson, Steven, Gonzalez, Richard, Dal Cin, Sonya, Strecher, Victor, Cummings, Kenneth Michael, An, Lawrence
Formato: Artigo
Idioma:Inglês
Publicado em: Oxford University Press 2016
Assuntos:
Original Articles
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4733336/
https://ncbi.nlm.nih.gov/pubmed/26400858
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/scan/nsv108
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