Do Alcohol Advertisements for Brands Popular among Underage Drinkers Have Greater Appeal among Youth and Young Adults?

BACKGROUND: No previous study has determined whether there are differences in the youth appeal of alcohol advertisements for popular versus unpopular brands among underage drinkers. This paper provides a systematic investigation of the differential appeal of brand-level alcohol advertisements among...

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Detalhes bibliográficos
Publicado no:Subst Abus
Main Authors: Siegel, Michael, DeJong, William, Cioffi, Daryl, Leon-Chi, Lucero, Naimi, Timothy S., Padon, Alisa A., Jernigan, David H., Xuan, Ziming
Formato: Artigo
Idioma:Inglês
Publicado em: 2015
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Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4641838/
https://ncbi.nlm.nih.gov/pubmed/25961837
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/08897077.2015.1023485
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