An exploratory analysis of cigarette price premium, market share and consumer loyalty in relation to continued consumption versus cessation in a national US panel

INTRODUCTION: Brand equity and consumer loyalty play a role in continued purchasing behaviour; however, this research has largely focused on non-addictive products without counter-marketing tactics. We examined the impact of brand equity (price premium, market share) and consumer loyalty (switching...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:BMJ Open
Hauptverfasser: Lewis, Michael, Wang, Yanwen, Cahn, Zachary, Berg, Carla J
Format: Artigo
Sprache:Inglês
Veröffentlicht: BMJ Publishing Group 2015
Schlagworte:
Smoking and Tobacco
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4636604/
https://ncbi.nlm.nih.gov/pubmed/26534732
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/bmjopen-2015-008796
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!

Ähnliche Einträge