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Understanding Social Contagion in Adoption Processes Using Dynamic Social Networks
There are many studies in the marketing and diffusion literature of the conditions in which social contagion affects adoption processes. Yet most of these studies assume that social interactions do not change over time, even though actors in social networks exhibit different likelihoods of being inf...
Wedi'i Gadw mewn:
| Cyhoeddwyd yn: | PLoS One |
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| Prif Awduron: | , , |
| Fformat: | Artigo |
| Iaith: | Inglês |
| Cyhoeddwyd: |
Public Library of Science
2015
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| Pynciau: | |
| Mynediad Ar-lein: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4624715/ https://ncbi.nlm.nih.gov/pubmed/26505473 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0140891 |
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