The Laugh Model: Reframing and Rebranding Public Health Through Social Media

Objectives. We examined the use of low-cost social media platforms in communicating public health messages and outline the laugh model, a framework through which public health organizations can reach and engage communities. Methods. In August 2014, we developed an online campaign (Web site and socia...

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Detalles Bibliográficos
Publicado en:Am J Public Health
Main Authors: Lister, Cameron, Royne, Marla, Payne, Hannah E., Cannon, Ben, Hanson, Carl, Barnes, Michael
Formato: Artigo
Idioma:Inglês
Publicado: American Public Health Association 2015
Assuntos:
FRAMING HEALTH MATTERS
Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC4605186/
https://ncbi.nlm.nih.gov/pubmed/26378824
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2105/AJPH.2015.302669
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