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Attracting Views and Going Viral: How Message Features and News-Sharing Channels Affect Health News Diffusion
This study examined how intrinsic as well as perceived message features affect the extent to which online health news stories prompt audience selections and social retransmissions, and how news-sharing channels (e-mail vs. social media) shape what goes viral. The study analyzed actual behavioral dat...
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| Publicat a: | J Commun |
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| Autor principal: | |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
2015
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4591750/ https://ncbi.nlm.nih.gov/pubmed/26441472 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/jcom.12160 |
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