A Critical Analysis of Claims and Their Authenticity in Indian Drug Promotional Advertisements

Introduction. Drug promotional advertisements (DPAs) form a major marketing technique of pharmaceutical companies for promoting their products and disseminating ambiguous drug information which can affect prescribing pattern of physicians. Drug information includes product characteristics, various m...

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Detaylı Bibliyografya
Yayımlandı:Adv Med
Asıl Yazarlar: Randhawa, Gurpreet Kaur, Singh, Navyug Raj, Rai, Jaswant, Kaur, Gobindnoor, Kashyap, Resham
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: Hindawi Publishing Corporation 2015
Konular:
Research Article
Online Erişim:https://ncbi.nlm.nih.gov/pmc/articles/PMC4590952/
https://ncbi.nlm.nih.gov/pubmed/26556557
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1155/2015/469147
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