Consumer adoption of personalised nutrition services from the perspective of a risk–benefit trade-off

Through a Privacy Calculus (i.e. risk–benefit trade-off) lens, this study identifies factors that contribute to consumers’ adoption of personalised nutrition services. We argue that consumers’ intention to adopt personalised nutrition services is determined by perceptions of Privacy Risk, Personalis...

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Bibliographic Details
Published in:Genes Nutr
Main Authors: Berezowska, Aleksandra, Fischer, Arnout R. H., Ronteltap, Amber, van der Lans, Ivo A., van Trijp, Hans C. M.
Format: Artigo
Language:Inglês
Published: Springer Berlin Heidelberg 2015
Subjects:
Research Paper
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC4583554/
https://ncbi.nlm.nih.gov/pubmed/26407608
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s12263-015-0478-y
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