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Why are Tailored Messages More Effective? A Multiple Mediation Analysis of a Breast Cancer Screening Intervention
Past research has found that tailoring increases the persuasive effectiveness of a message. However, the observed effect has been small and the explanatory mechanism remains unknown. To address these shortcomings, a tailoring software program was created that personalized breast cancer screening pam...
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Publicado no: | J Commun |
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Main Authors: | , , , |
Formato: | Artigo |
Idioma: | Inglês |
Publicado em: |
2012
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Assuntos: | |
Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4578294/ https://ncbi.nlm.nih.gov/pubmed/26405350 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/j.1460-2466.2012.01668.x |
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