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Why are Tailored Messages More Effective? A Multiple Mediation Analysis of a Breast Cancer Screening Intervention

Past research has found that tailoring increases the persuasive effectiveness of a message. However, the observed effect has been small and the explanatory mechanism remains unknown. To address these shortcomings, a tailoring software program was created that personalized breast cancer screening pam...

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Detalhes bibliográficos
Publicado no:J Commun
Main Authors: Jensen, Jakob D., King, Andy J., Carcioppolo, Nicholas, Davis, LaShara
Formato: Artigo
Idioma:Inglês
Publicado em: 2012
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4578294/
https://ncbi.nlm.nih.gov/pubmed/26405350
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/j.1460-2466.2012.01668.x
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