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Results of a large-scale randomized behavior change intervention on road safety in Kenya
Road accidents kill 1.3 million people each year, most in the developing world. We test the efficacy of evocative messages, delivered on stickers placed inside Kenyan matatus, or minibuses, in reducing road accidents. We randomize the intervention, which nudges passengers to complain to their driver...
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| Publicado no: | Proc Natl Acad Sci U S A |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
National Academy of Sciences
2015
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4553826/ https://ncbi.nlm.nih.gov/pubmed/26261326 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1073/pnas.1422009112 |
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