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To make people save energy tell them what others do but also who they are: a preliminary study

A way to make people save energy is by informing them that “comparable others” save more. We investigated whether, one can further improve this nudge by manipulating Who the “comparable others” are. We asked participants to imagine receiving feedback stating that their energy consumption exceeded th...

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Detalhes bibliográficos
Publicado no:Front Psychol
Main Authors: Graffeo, Michele, Ritov, Ilana, Bonini, Nicolao, Hadjichristidis, Constantinos
Formato: Artigo
Idioma:Inglês
Publicado em: Frontiers Media S.A. 2015
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4551825/
https://ncbi.nlm.nih.gov/pubmed/26379603
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2015.01287
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