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In-Depth Investigation of Interpersonal Discussions in Response to a Safer Sex Mass Media Campaign
We know from theory and limited research that people talk about campaign messages—and that these conversations may play an important role in campaign reach and possibly even efficacy. We know very little, however, about what individuals talk about and with whom they talk. The current study seeks to...
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| Publicado no: | Health Commun |
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| Main Authors: | , , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2011
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4529750/ https://ncbi.nlm.nih.gov/pubmed/21409674 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10410236.2010.551582 |
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