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Red Color and Risk-Taking Behavior in Online Environments

In many situations red is associated with hazard and danger. As a consequence, it was expected that task-irrelevant color cues in online environments would affect risk-taking behaviors. This assumption was tested in two web-based experiments. The first study (N = 383) demonstrated that in risky choi...

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Bibliografiske detaljer
Udgivet i:PLoS One
Main Authors: Gnambs, Timo, Appel, Markus, Oeberst, Aileen
Format: Artigo
Sprog:Inglês
Udgivet: Public Library of Science 2015
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4514790/
https://ncbi.nlm.nih.gov/pubmed/26207983
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0134033
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