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Individual differences in competent consumer choice: the role of cognitive reflection and numeracy skills

In this paper, we investigate whether cognitive reflection and numeracy skills affect the quality of the consumers’ decision-making process in a purchase decision context. In a first (field) experiment, an identical product was on sale in two shops with different initial prices and discounts. One of...

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Bibliografski detalji
Izdano u:Front Psychol
Glavni autori: Graffeo, Michele, Polonio, Luca, Bonini, Nicolao
Format: Artigo
Jezik:Inglês
Izdano: Frontiers Media S.A. 2015
Teme:
Online pristup:https://ncbi.nlm.nih.gov/pmc/articles/PMC4469827/
https://ncbi.nlm.nih.gov/pubmed/26136721
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2015.00844
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