Clinical trial management of participant recruitment, enrollment, engagement, and retention in the SMART study using a Marketing and Information Technology (MARKIT) model

Advances in information technology and near ubiquity of the Internet have spawned novel modes of communication and unprecedented insights into human behavior via the digital footprint. Health behavior randomized controlled trials (RCTs), especially technology-based, can leverage these advances to im...

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Bibliographic Details
Published in:Contemp Clin Trials
Main Authors: Gupta, Anjali, Calfas, Karen J., Marshall, Simon J., Robinson, Thomas N., Rock, Cheryl L., Huang, Jeannie S., Epstein-Corbin, Melanie, Servetas, Christina, Donohue, Michael C., Norman, Gregory J., Raab, Fredric, Merchant, Gina, Fowler, James H., Griswold, William G., Fogg, B.J., Patrick, Kevin
Format: Artigo
Language:Inglês
Published: 2015
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Article
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC4450113/
https://ncbi.nlm.nih.gov/pubmed/25866383
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.cct.2015.04.002
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