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Clinical trial management of participant recruitment, enrollment, engagement, and retention in the SMART study using a Marketing and Information Technology (MARKIT) model

Advances in information technology and near ubiquity of the Internet have spawned novel modes of communication and unprecedented insights into human behavior via the digital footprint. Health behavior randomized controlled trials (RCTs), especially technology-based, can leverage these advances to im...

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Detalhes bibliográficos
Publicado no:Contemp Clin Trials
Main Authors: Gupta, Anjali, Calfas, Karen J., Marshall, Simon J., Robinson, Thomas N., Rock, Cheryl L., Huang, Jeannie S., Epstein-Corbin, Melanie, Servetas, Christina, Donohue, Michael C., Norman, Gregory J., Raab, Fredric, Merchant, Gina, Fowler, James H., Griswold, William G., Fogg, B.J., Patrick, Kevin
Formato: Artigo
Idioma:Inglês
Publicado em: 2015
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4450113/
https://ncbi.nlm.nih.gov/pubmed/25866383
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.cct.2015.04.002
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