Clinical trial management of participant recruitment, enrollment, engagement, and retention in the SMART study using a Marketing and Information Technology (MARKIT) model

Advances in information technology and near ubiquity of the Internet have spawned novel modes of communication and unprecedented insights into human behavior via the digital footprint. Health behavior randomized controlled trials (RCTs), especially technology-based, can leverage these advances to im...

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Veröffentlicht in:Contemp Clin Trials
Hauptverfasser: Gupta, Anjali, Calfas, Karen J., Marshall, Simon J., Robinson, Thomas N., Rock, Cheryl L., Huang, Jeannie S., Epstein-Corbin, Melanie, Servetas, Christina, Donohue, Michael C., Norman, Gregory J., Raab, Fredric, Merchant, Gina, Fowler, James H., Griswold, William G., Fogg, B.J., Patrick, Kevin
Format: Artigo
Sprache:Inglês
Veröffentlicht: 2015
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Article
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4450113/
https://ncbi.nlm.nih.gov/pubmed/25866383
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.cct.2015.04.002
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