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Marketing approaches for OTC analgesics in Bulgaria
The marketing management includes analysis of market opportunities, selection of target markets, planning, developing and implementing of marketing strategies, monitoring and result control. The object of the present study was to analyse the marketing approaches applied for non-steroidal anti-inflam...
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| Vydáno v: | Biotechnol Biotechnol Equip |
|---|---|
| Hlavní autoři: | , , , , , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Taylor & Francis
2014
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| Témata: | |
| On-line přístup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4433822/ https://ncbi.nlm.nih.gov/pubmed/26019521 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/13102818.2014.911477 |
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