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What's in and what's out in branding? A novel articulation effect for brand names
The present approach exploits the biomechanical connection between articulation and ingestion-related mouth movements to introduce a novel psychological principle of brand name design. We constructed brand names for diverse products with consonantal stricture spots either from the front to the rear...
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| Publicado no: | Front Psychol |
|---|---|
| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Frontiers Media S.A.
2015
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4429570/ https://ncbi.nlm.nih.gov/pubmed/26029136 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2015.00585 |
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