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From the eyes and the heart: a novel eye-gaze metric that predicts video preferences of a large audience

Eye-tracking has been extensively used to quantify audience preferences in the context of marketing and advertising research, primarily in methodologies involving static images or stimuli (i.e., advertising, shelf testing, and website usability). However, these methodologies do not generalize to nar...

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Dettagli Bibliografici
Pubblicato in:Front Psychol
Autori principali: Christoforou, Christoforos, Christou-Champi, Spyros, Constantinidou, Fofi, Theodorou, Maria
Natura: Artigo
Lingua:Inglês
Pubblicazione: Frontiers Media S.A. 2015
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC4428128/
https://ncbi.nlm.nih.gov/pubmed/26029135
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2015.00579
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