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Holding the Hunger Games Hostage at the Gym: An Evaluation of Temptation Bundling
We introduce and evaluate the effectiveness of temptation bundling—a method for simultaneously tackling two types of self-control problems by harnessing consumption complementarities. We describe a field experiment measuring the impact of bundling instantly gratifying but guilt-inducing “want” exper...
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| Publicado no: | Manage Sci |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2014
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4381662/ https://ncbi.nlm.nih.gov/pubmed/25843979 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1287/mnsc.2013.1784 |
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