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A Two-Stage Method to Determine Optimal Product Sampling considering Dynamic Potential Market

This paper develops an optimization model for the diffusion effects of free samples under dynamic changes in potential market based on the characteristics of independent product and presents a two-stage method to figure out the sampling level. The impact analysis of the key factors on the sampling l...

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Bibliografische gegevens
Gepubliceerd in:ScientificWorldJournal
Hoofdauteurs: Hu, Zhineng, Lu, Wei, Han, Bing
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Hindawi Publishing Corporation 2015
Onderwerpen:
Online toegang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4364306/
https://ncbi.nlm.nih.gov/pubmed/25821847
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1155/2015/167481
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