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Identification of gain- and loss-framed cancer screening messages that appeared in municipal newsletters in Japan
BACKGROUND: Research suggests that cancer screening messages are more persuasive when framed in terms of the costs of not obtaining screening (i.e., loss-framed) than when framed in terms of the benefits of obtaining screening (i.e., gain-framed). However, to what extent these findings have been int...
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| Veröffentlicht in: | BMC Res Notes |
|---|---|
| Hauptverfasser: | , , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
BioMed Central
2014
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| Schlagworte: | |
| Online Zugang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4295292/ https://ncbi.nlm.nih.gov/pubmed/25494623 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1756-0500-7-896 |
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