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It’s Time to Shine the Light on Direct-to-Consumer Advertising

Pharmaceutical marketing is undergoing a transition as the business, delivery, and consumption of health care have increasingly become part of a growing digital landscape. Changes in pharmaceutical promotion also coincide with federal “sunshine” regulations newly implemented under the Affordable Car...

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Detalhes bibliográficos
Publicado no:Ann Fam Med
Main Authors: Mackey, Tim K., Liang, Bryan A.
Formato: Artigo
Idioma:Inglês
Publicado em: American Academy of Family Physicians 2015
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4291270/
https://ncbi.nlm.nih.gov/pubmed/25583897
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1370/afm.1711
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