Low Message Sensation Health Promotion Videos Are Better Remembered and Activate Areas of the Brain Associated with Memory Encoding

Greater sensory stimulation in advertising has been postulated to facilitate attention and persuasion. For this reason, video ads promoting health behaviors are often designed to be high in “message sensation value” (MSV), a standardized measure of sensory intensity of the audiovisual and content fe...

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Detalhes bibliográficos
Publicado no:PLoS One
Main Authors: Seelig, David, Wang, An-Li, Jaganathan, Kanchana, Loughead, James W., Blady, Shira J., Childress, Anna Rose, Romer, Daniel, Langleben, Daniel D.
Formato: Artigo
Idioma:Inglês
Publicado em: Public Library of Science 2014
Assuntos:
Research Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4237381/
https://ncbi.nlm.nih.gov/pubmed/25409187
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0113256
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