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Vested Interests in Addiction Research and Policy: Alcohol brand sponsorship of events, organizations and causes in the United States, 2010–2013
BACKGROUND AND AIMS: There has been insufficient research attention to the alcohol industry’s use of corporate sponsorship as a marketing tool. This paper provides a systematic investigation of the nature and extent of alcohol sponsorship—at the brand level—in the U.S. METHODS: The study examined sp...
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| Publicado no: | Addiction |
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| Main Authors: | , , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2014
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4228795/ https://ncbi.nlm.nih.gov/pubmed/25384933 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/add.12727 |
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