Is channel segmentation necessary to reach a multiethnic population with weight-related health promotion? An analysis of use and perception of communication channels

OBJECTIVE: To explore similarities and differences in the use and perception of communication channels to access weight-related health promotion among women in three ethnic minority groups. The ultimate aim was to determine whether similar channels might reach ethnic minority women in general or whe...

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Hauptverfasser: Hartman, Marieke A., Nierkens, Vera, Cremer, Stephan W., Verhoeff, Arnoud, Stronks, Karien
Format: Artigo
Sprache:Inglês
Veröffentlicht: 2014
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Article
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4206666/
https://ncbi.nlm.nih.gov/pubmed/24750018
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/13557858.2014.907388
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