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A CBR-Based and MAHP-Based Customer Value Prediction Model for New Product Development

In the fierce market environment, the enterprise which wants to meet customer needs and boost its market profit and share must focus on the new product development. To overcome the limitations of previous research, Chan et al. proposed a dynamic decision support system to predict the customer lifeti...

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Detalhes bibliográficos
Main Authors: Zhao, Yu-Jie, Luo, Xin-xing, Deng, Li
Formato: Artigo
Idioma:Inglês
Publicado em: Hindawi Publishing Corporation 2014
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4138884/
https://ncbi.nlm.nih.gov/pubmed/25162050
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1155/2014/459765
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