Analyzing Patients' Values by Applying Cluster Analysis and LRFM Model in a Pediatric Dental Clinic in Taiwan

This study combines cluster analysis and LRFM (length, recency, frequency, and monetary) model in a pediatric dental clinic in Taiwan to analyze patients' values. A two-stage approach by self-organizing maps and K-means method is applied to segment 1,462 patients into twelve clusters. The avera...

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Detalles Bibliográficos
Main Authors: Wu, Hsin-Hung, Lin, Shih-Yen, Liu, Chih-Wei
Formato: Artigo
Idioma:Inglês
Publicado: Hindawi Publishing Corporation 2014
Assuntos:
Research Article
Acceso en liña:https://ncbi.nlm.nih.gov/pmc/articles/PMC4090562/
https://ncbi.nlm.nih.gov/pubmed/25045741
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1155/2014/685495
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