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Does Screen Size Matter for Smartphones? Utilitarian and Hedonic Effects of Screen Size on Smartphone Adoption

This study explores the psychological effects of screen size on smartphone adoption by proposing an extended Technology Acceptance Model (TAM) that integrates an empirical comparison between large and small screens with perceived control, affective quality, and the original TAM constructs. A structu...

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Библиографические подробности
Главные авторы: Kim, Ki Joon, Sundar, S. Shyam
Формат: Artigo
Язык:Inglês
Опубликовано: Mary Ann Liebert, Inc. 2014
Предметы:
Online-ссылка:https://ncbi.nlm.nih.gov/pmc/articles/PMC4080862/
https://ncbi.nlm.nih.gov/pubmed/24694112
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1089/cyber.2013.0492
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