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Combining colour and temperature: A blue object is more likely to be judged as warm than a red object

It is commonly believed that reddish colour induces warm feelings while bluish colour induces cold feelings. We, however, demonstrate an opposite effect when the temperature information is acquired by direct touch. Experiment 1 found that a red object, relative to a blue object, raises the lowest te...

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Bibliographic Details
Main Authors: Ho, Hsin-Ni, Iwai, Daisuke, Yoshikawa, Yuki, Watanabe, Junji, Nishida, Shin'ya
Format: Artigo
Language:Inglês
Published: Nature Publishing Group 2014
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Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC4080700/
https://ncbi.nlm.nih.gov/pubmed/24992559
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1038/srep05527
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