Use of Internet Viral Marketing to Promote Smoke-Free Lifestyles among Chinese Adolescents

PURPOSE: Youth smoking is a global public health concern. Health educators are increasingly using Internet-based technologies, but the effectiveness of Internet viral marketing in promoting health remains uncertain. This prospective pilot study assessed the efficacy of an online game-based viral mar...

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Detalhes bibliográficos
Main Authors: Ip, Patrick, Lam, Tai-Hing, Chan, Sophia Siu-Chee, Ho, Frederick Ka-Wing, Lo, Lewis A., Chiu, Ivy Wing-Sze, Wong, Wilfred Hing-Sang, Chow, Chun-Bong
Formato: Artigo
Idioma:Inglês
Publicado em: Public Library of Science 2014
Assuntos:
Research Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4049615/
https://ncbi.nlm.nih.gov/pubmed/24911010
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0099082
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