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Communication Strategies Must Be Tailored to a Medication's Targeted Population: Lessons from the Case of BiDil

BACKGROUND: The American population's diversity continues to grow, and its racial and ethnic mixes are changing. The US healthcare system must confront this changing reality. The introduction of isosorbide dinitrate/hydralazine hydrochloride (BiDil) to the US marketplace was a move toward recog...

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Bibliografiske detaljer
Main Authors: Hawkins-Taylor, Chamika, Carlson, Angeline M
Format: Artigo
Sprog:Inglês
Udgivet: Engage Healthcare Communications, LLC 2013
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC4031729/
https://ncbi.nlm.nih.gov/pubmed/24991371
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