The impact of televised tobacco control advertising content on campaign recall: Evidence from the International Tobacco Control (ITC) United Kingdom Survey

BACKGROUND: Although there is some evidence to support an association between exposure to televised tobacco control campaigns and recall among youth, little research has been conducted among adults. In addition, no previous work has directly compared the impact of different types of emotive campaign...

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Autores principales: Richardson, Sol, McNeill, Ann, Langley, Tessa E, Sims, Michelle, Gilmore, Anna, Szatkowski, Lisa, Heath, Robert, Fong, Geoffrey T, Lewis, Sarah
Formato: Artigo
Lenguaje:Inglês
Publicado: BioMed Central 2014
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Research Article
Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC4024099/
https://ncbi.nlm.nih.gov/pubmed/24885426
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1471-2458-14-432
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