A carregar...
Sales impact of displaying alcoholic and non-alcoholic beverages in end-of-aisle locations: An observational study
In-store product placement is perceived to be a factor underpinning impulsive food purchasing but empirical evidence is limited. In this study we present the first in-depth estimate of the effect of end-of-aisle display on sales, focussing on alcohol. Data on store layout and product-level sales dur...
Na minha lista:
| Main Authors: | , , , , |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Pergamon
2014
|
| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4008933/ https://ncbi.nlm.nih.gov/pubmed/24632050 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.socscimed.2014.02.032 |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|