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Measuring Exposure to Direct-to-Consumer Advertising—A Validation Study in the Context of Cancer-Related Treatment Advertising
This research examines two recurrent conceptual issues of measuring media exposure in survey research in the context of cancer-related direct-to-consumer advertising (CR-DTCA)—the level of content specificity of survey items and the benefits of providing exemplars to aid recall. We evaluated three c...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2014
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3969745/ https://ncbi.nlm.nih.gov/pubmed/24693332 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/19312458.2013.873780 |
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