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The Social Contagion of Generosity
Why do people help strangers when there is a low probability that help will be directly reciprocated or socially rewarded? A possible explanation is that these acts are contagious: those who receive or observe help from a stranger become more likely to help others. We test two mechanisms for the soc...
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| Main Authors: | , |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
Public Library of Science
2014
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| Subjects: | |
| Online Access: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3923723/ https://ncbi.nlm.nih.gov/pubmed/24551053 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0087275 |
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