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The Social Contagion of Generosity

Why do people help strangers when there is a low probability that help will be directly reciprocated or socially rewarded? A possible explanation is that these acts are contagious: those who receive or observe help from a stranger become more likely to help others. We test two mechanisms for the soc...

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Hlavní autoři: Tsvetkova, Milena, Macy, Michael W.
Médium: Artigo
Jazyk:Inglês
Vydáno: Public Library of Science 2014
Témata:
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC3923723/
https://ncbi.nlm.nih.gov/pubmed/24551053
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0087275
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