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Social marketing: approach to cultural and contextual relevance in a community-based physical activity intervention
We report the social marketing strategies used for the design, recruitment and retention of participants in a community-based physical activity (PA) intervention, Madres para la Salud (Mothers for Health). The study example used to illustrate the use of social marketing is a 48-week prescribed walki...
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| Main Authors: | , , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Oxford University Press
2014
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3923501/ https://ncbi.nlm.nih.gov/pubmed/23002252 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/heapro/das053 |
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