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Social marketing: approach to cultural and contextual relevance in a community-based physical activity intervention

We report the social marketing strategies used for the design, recruitment and retention of participants in a community-based physical activity (PA) intervention, Madres para la Salud (Mothers for Health). The study example used to illustrate the use of social marketing is a 48-week prescribed walki...

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Detalhes bibliográficos
Main Authors: Keller, Colleen, Vega-López, Sonia, Ainsworth, Barbara, Nagle-Williams, Allison, Records, Kathie, Permana, Paska, Coonrod, Dean
Formato: Artigo
Idioma:Inglês
Publicado em: Oxford University Press 2014
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3923501/
https://ncbi.nlm.nih.gov/pubmed/23002252
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/heapro/das053
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