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Which Pharmaceutical Sales Representatives’ Features do Slovenian Family Physicians Value?
INTRODUCTION: One of the key strategies for marketing new drugs to physicians is personal selling by pharmaceutical sales representatives (PSRs). GOAL: The aim of this study was to determine which features of PSR’s are most valued by Slovenian family physicians (FPs). METHODS: We performed a cross-s...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
AVICENA
2013
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| Accesso online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3916158/ https://ncbi.nlm.nih.gov/pubmed/24554801 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.5455/aim.2013.21.257-260 |
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