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Beyond the “General Public”: Implications of Audience Characteristics for Promoting Species Conservation in the Western Ghats Hotspot, India
Understanding how different audience groups perceive wildlife is crucial for the promotion of biodiversity conservation, especially given the key role of flagship species in conservation campaigns. Although the heterogeneity in preferences reinforces the need for campaigns tailored to specific targe...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Springer Netherlands
2013
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| Témata: | |
| On-line přístup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3906479/ https://ncbi.nlm.nih.gov/pubmed/23979990 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s13280-013-0434-2 |
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