Messages that increase women’s intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts

BACKGROUND: Public awareness-raising campaigns targeting alcohol use during pregnancy are an important part of preventing prenatal alcohol exposure and Fetal Alcohol Spectrum Disorder. Despite this, there is little evidence on what specific elements contribute to campaign message effectiveness. This...

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Detalhes bibliográficos
Main Authors: France, Kathryn E, Donovan, Robert J, Bower, Carol, Elliott, Elizabeth J, Payne, Janet M, D’Antoine, Heather, Bartu, Anne E
Formato: Artigo
Idioma:Inglês
Publicado em: BioMed Central 2014
Assuntos:
Research Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3903031/
https://ncbi.nlm.nih.gov/pubmed/24410764
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/1471-2458-14-30
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