Učitavanje...
Testimonials Do Not Convert Patients from Brand to Generic Medication
OBJECTIVES: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand-name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial’s efficacy increases when information is added about an affiliation the...
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| Glavni autori: | , , , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
2013
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| Teme: | |
| Online pristup: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3902665/ https://ncbi.nlm.nih.gov/pubmed/24449961 |
| Oznake: |
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