If You Build (and Moderate) It, They Will Come: The Smokefree Women Facebook Page

This analysis explores the impact of modifying the Smokefree Women Facebook social media strategy, from primarily promoting resources to encouraging participation in communications about smoking cessation by posting user-generated content. Analyses were performed using data from the Smokefree Women...

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Bibliographic Details
Main Authors: Post, Samantha D., Taylor, Shani C., Sanders, Amy E., Goldfarb, Jeffrey M., Hunt, Yvonne M., Augustson, Erik M.
Format: Artigo
Language:Inglês
Published: Oxford University Press 2013
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Article
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC3881994/
https://ncbi.nlm.nih.gov/pubmed/24395993
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/jncimonographs/lgt019
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