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If You Build (and Moderate) It, They Will Come: The Smokefree Women Facebook Page
This analysis explores the impact of modifying the Smokefree Women Facebook social media strategy, from primarily promoting resources to encouraging participation in communications about smoking cessation by posting user-generated content. Analyses were performed using data from the Smokefree Women...
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| Main Authors: | , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Oxford University Press
2013
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3881994/ https://ncbi.nlm.nih.gov/pubmed/24395993 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/jncimonographs/lgt019 |
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