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When Sex Doesn't Sell: Using Sexualized Images of Women Reduces Support for Ethical Campaigns

Images of scantily clad women are used by advertisers to make products more attractive to men. This “sex sells” approach is increasingly employed to promote ethical causes, most prominently by the animal-rights organization PETA. Yet sexualized images can dehumanize women, leaving an unresolved para...

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Detalhes bibliográficos
Main Authors: Bongiorno, Renata, Bain, Paul G., Haslam, Nick
Formato: Artigo
Idioma:Inglês
Publicado em: Public Library of Science 2013
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC3867429/
https://ncbi.nlm.nih.gov/pubmed/24367591
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0083311
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